LowerMyBills.com Obtains Judgment in Groundbreaking Internet Copyright Infringement Suit
Company paves way for protection of online advertisements
Santa Monica, Calif., Jan. 23, 2006 – LowerMyBills.com®, an Experian company, today announced it obtained a court judgment in its copyright infringement lawsuit against NexTag®, an online comparison shopping site. NexTag must pay LowerMyBills.com $200,000 in accordance with the judgment.
The judgment against NexTag is among the first LowerMyBills.com is aware of obtained in a lawsuit involving claims of copyright infringement of online advertising, paving the way for other online advertisers to protect their intellectual property.
LowerMyBills.com, a leading online mortgage lead generator in the United States, is one of the top five Internet advertisers and ranks number one among financial advertisers. The company has earned brand recognition from consumers for its whimsical personality online and eye-catching banner ads.
LowerMyBills.com filed suit against NexTag in December 2004 for copyright infringement, false designation of origin and unfair competition, claiming that NexTag copied multiple LowerMyBills.com advertisements in order to drive traffic and create interest in NexTag's services.
"We believe this is the first time a substantial judgment has been received in a copyright infringement lawsuit involving Internet advertising, setting an important precedent," said Matt Coffin, president and founder of LowerMyBills.com. "'Copycat' advertisements are confusing and misleading for online consumers, as they knowingly lead them to do business with companies they neither know nor trust."
The complaint against NexTag was filed by LowerMyBills.com in the U.S. District Court for the Central District of California.
LowerMyBills.com is currently pursuing separate lawsuits against other companies for copyright infringement of its online advertisements.
LowerMyBills.com is part of Experian InteractiveSM and the premier, free online service for consumers to compare the lowest rates on monthly bills and reduce the cost of living. LowerMyBills.com is the one-stop destination that offers savings through relationships with more than 300 service providers across 20 categories, including home loans, credit cards, long distance, auto and health insurance, and wireless services. To date, LowerMyBills.com has helped more than 5 million consumers save more than $1 billion with lower rates. The company is based in Santa Monica, Calif. For more information, visit the company's Web site at www.LowerMyBills.com.
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